Delivering Strategic Product Solutions

SELECTED PROJECTS

High-Impact Solutions Across Industries

With over seven years in product management, I’ve had the opportunity to lead diverse projects that span customer-driven innovation, complex integrations, and impactful product launches. My goal is always to align user needs with strategic initiatives, ensuring each solution is both practical and visionary.

Lead Generation Transformation at Boomsourcing

I identified trade shows as the highest-performing lead acquisition channel, dedicating 80% of the marketing budget to this program. This strategy increased quarterly new leads by over 300%, generating $14M in ARR and solidifying trade shows as the cornerstone of our lead generation efforts.

Billing Integration for Enhanced Accuracy at Convoso

Through the integration of Salesforce and Zuora, I boosted billing accuracy by 25% and cut manual workloads by 30%. This enhancement allowed the team to focus more on customer experience and strategic projects, driving sustainable operational improvements.

Self-Serve Swag Designer at SwagUp

By creating a self-serve swag design tool, I improved self-service orders by 60% and fostered greater customer engagement. This project streamlined the customer journey, enabled users to take full control of their orders, and reduced the need for additional support.

AI Agents for Streamlined Project Fulfillment

To accelerate project fulfillment in a high-volume marketing environment, I developed AI agents that generate landing page copy, ad creative suggestions, and ad copy tailored to various campaigns. These agents, designed to align with client brand guidelines and messaging, automate content creation processes, reducing turnaround time by over 40% and enhancing creative consistency across campaigns.

ABOUT ME

I’m an early-morning runner, covering around 100 miles each week, and a true enthusiast when it comes to quality running gear. I'm outdoors with my family when not on the road or trail—hiking, camping, or fishing, enjoying Utah’s landscapes.

Am I the Right Fit for Your Team?

My experience in product management is grounded in a commitment to delivering value, enhancing user engagement, and championing innovation. Here’s how I bring a distinct advantage to any product team:

Customer-Centric Focus

I prioritize user experience at every stage of the product lifecycle, ensuring that solutions not only meet needs but exceed expectations. This approach has led to improved retention, engagement, and customer satisfaction.

Commitment to Innovation

From automation to new user-facing tools, I consistently seek out and implement innovative solutions that create lasting impact. My work on automated billing integrations and self-service features has resulted in quantifiable efficiencies and user empowerment.

Data-Driven Strategy

I utilize data to guide product decisions, measure outcomes, and iterate effectively. This focus on metrics has led to measurable success, from ARR increases to significant engagement improvements in multiple products.

ALWAYS CONNECTED

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Value Optimization

Maximizing product impact through alignment of customer needs with efficient, revenue-generating strategies.

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Agile Execution

Guiding cross-functional teams to streamline workflows, achieving swift and high-quality product delivery across phases.

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Strategic Foresight

Designing adaptable products by anticipating industry trends and market shifts for lasting relevance and competitive edge.